MARKETS, MARKETING AND BRANDING
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08 Nov MARKETS, MARKETING AND BRANDING

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Academic publications

  • Biccum, April. 2007. ‘Marketing Development: Live 8 and the Production of the Global Citizen’. Development and Change 38 (6): 1111–26.
  • Seu, Irene Bruna, Frances Flanagan, and Shani Orgad. 2015. ‘The Good Samaritan and the Marketer: Public Perceptions of Humanitarian and International Development NGOs’. International Journal of Nonprofit and Voluntary Sector Marketing 20 (3): 211–25.
  • Stride, Helen, and Stephen Lee. 2007. ‘No Logo? No Way. Branding in the Non-Profit Sector’. Journal of Marketing Management 23 (1–2): 107–22.
  • Vestergaard, Anne. 2010. ‘Identity and Appeal in the Humanitarian Brand’. In Media, Organisations and Identity, by Lilie Chouliaraki and Mette Morsing, 168–84. London: Palgrave Macmillan.

Journalistic Publications

Media