On Friday April 23rd, from 10.00-11.30am, the Expertise Centre Humanitarian Communication (HuCom) and Fundraising & Strategy International (efesai) will share their academic and practical knowledge. They will talk you through the most recent studies and insights and tell you about:
For many NGOs and other social organizations, fundraising is tantamount to raising as much money as possible and connecting as many donors as possible. But what is the impact of this on the mission of the organization? And what is the effect of the role assigned to the donor, the target group and, ultimately, the objective in communication and fundraising?
If we would include the objectives of the organization for fundraising and communication, this could lead to change being desirable. However, it is often mistakenly thought that this can jeopardize the results.
During this one and a half hour seminar we will discuss the importance, effects and possibilities of ethical communication and impact-oriented fundraising. We also provide insight into what it takes to scrutinize the communication of your organization and to provide your organization with a healthy impact-oriented fundraising mix.
Title: The Essence and Effects of Ethical Communication and Fundraising
Speakers: Wouter Oomen and Asma Naimi
Format: online seminar
Date: April 23, 2021
Participation: free of charge and open for all to join
Registration: online on EventBrite
This webinar marks the start of a collaboration between Fundraising & Strategy International (efesai) and the Expertise Centre Humanitarian Communication (HuCom), two organizations that focus on the importance of (change in) communication and fundraising among NGOs and other civil society organizations. The seminar also marks the launch of the Expertise Centre Humanitarian Communication, which started 2021 with a new board and management team.